Add a contest page.
People love contests, and there are plenty of places to promote your contest online. You get new visitors, and they are likely targeted visitors who have an interest in your products or services. Another great result is that you can maintain a database of entries for future mailings. Play-a-Game.com runs a successful contest page, as does Audiophile Imports.

Add a guestbook.
This often makes visitors feel at home. It increases their trust in you. They can read other visitors' testimonials, and add their own comments. The guestbook should be monitored. Gary Burton's site has a guestbook you can view.

Do a round of promotion to the search engines.
Promotion to the major search engines is not always free anymore, but it can still be done very reasonably, and there are still many "free" search engines. I will consult with you on the best approach for your business.

Keep a mailing list and/or publish a newsletter.
Keeping a database of subscribers and making regular contact with them keeps you in the front of their minds, and they are likely to be repeat buyers. CDChoice keeps a mailing list, as does Audiophile Imports.

Convert your ideas online.
You know your business and have some good ideas on how to get closer to your customers. With custom cgi-programming and databases we can make your site more interactive, and convert just about any idea into a reality.